People have completely missed out on our beach time this year. The dining out, bathing in the sun on Indian Rocks Beach's pristine white sand, chasing the kids or grandkids and building sandcastles washed away overnight like the time spent on the beach. Most of all, we missed out on a vacation favorite; an outstanding shopping experience. Taking home something adorable from a trip brings back fond memories that last for years and is a must on vacation.

The bond we have with clothing, accessories and jewelry may mystify some, but we know what it is all about deep down inside. Looking good makes us feel good! 

The logo created for Cove West Boutique addresses the uniqueness of each person. The "O" in Cove is actually a Compass Rose. Co-Founder Roger Ewart reflected on the design for well over month to get it just right. He wanted it to represent our unique vision of opening a boutique that offers a personal shopping experience that caters to the individual, not the masses.

Upon closer inspection, you will note that the compass rose does not point true north; expressing that every individual must live by his or her own compass.

We all yearn to get out and have a sense of freedom and normalcy again. People may not fully comprehend our need to fill our souls with a fancy new purse, head-turning dress or a stunning blouse. Magically, these vacation treats transform us, making us look and feel amazing. It’s okay to indulge ourselves a little.

So when you get a chance, stop by our quaint boutique and enjoy a remarkable shopping experience that will be remembered for years to come.

Colleen Ewart

Proprietor